TNTT Personality Series: Anita Roddick

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The New Teech Times Personality Series:
Anita Roddick

“When I started my business, I just wanted to make some extra income for my two daughters. I started making makeup and beauty products from simple ingredients in my own garden shed. I had no experience with cosmetics, so before I opened my first store I tested the market first by selling from house to house, 15 types of product that I made using my own recipe. I used natural ingredients as I do not believe in chemical testing, testing products on animals and using chemicals just to make more money.”

“I believe in social issues, in helping our community, in saving our environment, and to make sure that everyone has the right to live in this world. My company is founded on my personal belief. We recycle everything in the beginning so my fifteen original cosmetic products were sold in small, recyclable bottles to keep start up costs as low as possible. Now I realised that this also helped in saving our fragile environment!”

“Mine was really a simple business plan – no advertising, no marketing strategy – I just wanted to sell an honest product to make other people feel happy with themselves. To my surprise, people loved the products I offered and The Body Shop quickly grew in popularity not just in the United Kingdom, but all over the world.”

And just who is Anita Roddick, really?

Dame Anita Roddick was the founder of The Body Shop, a world famous body care and makeup chain with more than 2,000 shops in the world. The Body Shop is the second most trusted and most famous brand label in the whole world, and it turned Dame Roddick into a billionaire.

As The Body Shop chain grew, Dame Roddick’s social conscience and her passion for the environment and human rights also grew. Five core values that The Body Shop still abides by include:

Against Animal Testing – The Body Shop believes that testing cosmetics on animals is unethical, unnecessary and should be banned.

Support Community Trade – The Body Shop buys the highest quality natural ingredients and hand made products, from the best people, for a fair price.

Activate Self Esteem – The Body Shop does not sell promises, or an unattainable ideal of beauty. We believe that there's no one way for a woman to look.

Defend Human Rights – The Body Shop believes that we have a responsibility to ensure, respect and honor the human rights of those who trade with us.

Protect our Planet – The Body Shop aggressively promotes the use of renewable resources and sustainable ingedients to safeguard the future of our planet.

Dame Anita Roddick, died on September 10, 2007. Leaving ALL her money for charitable causes, and none for her family. Her two daughters unbelievably, totally agreed with their Mommy’s decision. Anita Roddick was, and still remains, an utterly brilliant personality – Ed.


Shaiful said...

I love Anita Roddick's gueriila marketing approach ... so simple; just the way late Estee Lauder did when Galeries Lafayette refused to approve her application for a concession in Paris - drop some perfume on the floor and let the scent's magic work.

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